Please enjoy some of my latest projects and designs.
(Packaging)
Established brand
Product need:
Customers who buy cowgirl hats often look for an effective storage solution. Unfortunately, they often find boxes disposable, inconvenient, and inadequate for proper hat storage.
Issues:
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Hat-related items need to be stored separately.
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You must open the box just to see it and possibly choose a hat to wear.
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Hat packaging is not for long-term storage or reuse.
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Storage is a pain, as customers cannot identify the product inside correctly.
PROCESS
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THE BRIEF
I developed packaging for a cowgirl hat that reflects its brand essence through design thinking and market analysis.
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Coastal Cowgirls embodies adventure and individuality through its unique offerings.
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I designed the product packaging through an empathy-driven process, defining customer needs and ideating creative solutions.
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It reflects a connection to coastal life and a passion for the outdoors.
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Discover the perfect blend of comfort, style, and functionality that speaks to your inner hat collector.
I developed detailed concepts and conducted packaging testing, delivering a ready-to-make 3D design that highlights cowgirl hats with both usefulness and design appeal.
RESULTS
(Print & Layout)
New Service for LUSH existing brand
Product need:
LUSH's research identifies a group of customers who seek better service and experiences and value fresh ingredients, clear communication of brand values, and transparent pricing.
Issues:
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Loyal customers return but receive no formal recognition because LUSH has no loyalty cards. Implementing a loyalty card could improve interactions, deepen product knowledge, and enhance the LUSH brand experience.
PROCESS
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THE BRIEF
To identify customer pain points and analyse competitors to select a new service for LUSH. This involves defining the customer journey, pinpointing pain points, and assessing the audience and market for potential service solutions.
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Three service concepts were proposed; LUSH chose the first based on the research.
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Concept one enhances product knowledge and enjoyment and aligns with the audience's focus on experiences, convenience, and product integration.
An AI-driven wellness spa targets Millennial and Gen-Z shoppers seeking experiences, convenience, and value. It connects their needs to products, showcasing Lush's ingredients and sustainable stories while enhancing wellness with ESSENCE. Co-branding opportunities align with this experience.
RESULTS
(Brand & Visual identity)
New Brand, Name change.
Product need:
Collaborate with New Business to design a comprehensive brand solution that clearly defines what the business offers to its audience and who the target audience is. Develop a branding guide that captures the brand’s essence and builds a complete online presence, including social media graphics, a professional website, brochures, and an illustrated logo.
Issues:
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Hat-related items need to be stored separately.
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You must open the box just to see it and possibly choose a hat to wear.
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Hat packaging is not for long-term storage or reuse.
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Storage is a pain, as customers cannot identify the product inside correctly.
PROCESS
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THE BRIEF
Develop a hand-drawn illustrated logo, complete graphic assets, and a comprehensive visual identity. Understand the client's needs and target market, and craft a solution that aligns with their vision.
Design the logo inspired by the client's mood board, identify the target audience, and create branding materials that resonate with both current and prospective customers.
A seamless and adaptable brand identity, featuring a logo, graphic elements, onboarding presentation, email and print materials, client contracts, and informative brochures, all crafted to inspire trust and connection.
RESULTS
