
Nurtured by Ange
Challenge
Collaborate with New Businesses to Craft a Comprehensive Brand Solution:
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Identify what the business offers to its audience
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Develop a branding guide that encapsulates the brand’s essence
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Create a professional website, brochures and an illustrated logo.
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Design graphic elements for social media platforms.
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Establish a complete online presence for the brand.
Solution
Establishing the Brand's Identity and Essence
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Define the brand's identity, encompassing its core values and emotional connection to clients’ feelings.
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Craft a distinct brand essence that consistently reflects across your online presence.
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Ensure a thorough documentation process for potential clients, from initial interactions to contracts, expressing gratitude for utilising her services.
Result
The brand, online and deliverables to begin operating as a Doula service and earn new clients and keep returning ones.
![]() Adobe: Ai, Indesign, Photoshop, Photography by Moments by Ange-Provided by client. |
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![]() MoodboardMoodboard: Approved to begin logo and brand identity. Adobe tools: Photoshop and Adobe stock images. |
![]() Primary LogoPrimary logo design: Nurtured by Ange. Tools: Adobe Illustrator, Wacom tablet. |
![]() Website |
Coastal Cowgirls
Challenge
Design thinking, competitor analysis, and market needs to create packaging for a cowgirl hat with its brand identity.
Solution
Coastal Cowgirls embodies the spirit of adventure and individuality with its unique offerings. Product packaging is thoughtfully designed through a process of empathy, defining the needs of our customers, and ideating creative solutions. It reflects a connection to coastal life and a passion for the outdoors. Discover the perfect blend of comfort, style, and functionality that speaks to your inner hat collector.
Results
For this cowgirl hat packaging service, it included a comprehensive ideation and product testing, ensuring that I create a design that meets your specific needs. We deliver a ready-to-make 3D design that perfectly showcases your cowgirl hats, combining functionality with eye-catching aesthetics.
![]() Packaging DesignTools: Adobe ai, photoshop, stock, indesign. |
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![]() 2D Flatlay outlay-outsideTools: Adobe ai, photoshop, stock, indesign. |
![]() 2D Flatlay outlay-insideTools: Adobe ai, photoshop, stock, indesign. |
![]() 2D Flatlay - foldTools: Adobe ai, photoshop, stock, indesign. |
![]() Packaging Digital Mock upTools: Adobe ai, photoshop, stock, indesign. |
![]() Digital mockup insideTools: Adobe ai, photoshop, stock, indesign. |
![]() Packaging insert MockupTools: Adobe ai, photoshop, stock, indesign. |
![]() Multi packaging mock upTools: Adobe ai, photoshop, stock, indesign. |
![]() Care Instructions |
![]() Scan code redirect for each box |
Coastal Cowgirl Brand unity through merchandise
Challenge
Creating brand merchandise that truly reflects Coastal Cowgirls' bold identity by unifying images, style, and logo across relevant products that perfectly complement their signature hats.
Solution
Create brand merchandise that reflects Coastal Cowgirls identity.
Results
The result is a cohesive range of merchandise and a dynamic shopfit designed for pop-up shops in shopping centres and markets, enhancing brand presence and driving customer engagement.
![]() Shop fitTools: Adobe, Photoshop, Illustrator. |
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![]() MoodboardTools: Adobe, Photoshop. |
![]() Shop sign outdoorTools: Adobe, Photoshop, Illustrator. |
![]() Cotton hat pagTools: Adobe, Photoshop, Illustrator. |
![]() Bag travel tagTools: Adobe, Photoshop, Illustrator. |
![]() Travel cosmetics bagTools: Adobe, Photoshop, Illustrator. |
![]() BadgeTools: Adobe, Photoshop, Illustrator. |
![]() silk scarfTools: Adobe, Photoshop, Illustrator. |

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