Nurtured by Ange

Challenge

Collaborate with New Businesses to Craft a Comprehensive Brand Solution:

Identify what the business offers to its audience.
Develop a branding guide that encapsulates the brand’s essence.
Create a professional website, brochures and an illustrated logo.
Design graphic elements for social media platforms.
Establish a complete online presence for the brand.

Solution

Establishing the Brand's Identity and Essence

Define the brand's identity, encompassing its core values and emotional connection to clients’ feelings.
Craft a distinct brand essence that consistently reflects across your online presence.
Ensure a thorough documentation process for potential clients, from initial interactions to contracts, expressing gratitude for utilising her services.

Result

The brand, online presence, and deliverables to begin operating as a Doula service, earn new clients, and retain returning ones.

Adobe: Ai, Indesign, Photoshop, Photography by Moments by Ange-Provided by client.

Moodboard

Moodboard: Approved to begin logo and brand identity. Adobe tools: Photoshop and Adobe stock images.

Primary Logo

Primary logo design: Nurtured by Ange. Tools: Adobe Illustrator, Wacom tablet.

Website

Coastal Cowgirls

Challenge

I developed packaging for a cowgirl hat that reflects its brand identity through design thinking and market analysis.

Solution

Coastal Cowgirls embodies the spirit of adventure and individuality with its unique offerings.
Product packaging is thoughtfully designed through a process of empathy, defining our customers' needs and ideating creative solutions.
It reflects a connection to coastal life and a passion for the outdoors.
Discover the perfect blend of comfort, style, and functionality that speaks to your inner hat collector.

Results

I developed detailed concepts and conducted packaging testing, delivering a ready-to-make 3D design that highlights cowgirl hats with both practicality and aesthetic appeal.