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Coastal Spirit whisky
Project type
Two brand unity, Project proposal, Shop fit design, tagline creation.
Date
2025
Location
Sunshine Coast
The Challenge: To bring branding unity to the existing brand and business for the Skateboarding Brand Name: Surf & Saddle Cruiser, Tagline: “Ride the wave, Own the Range.” Elements to inclued: sunsets and hints on wood for the new project.
Solution: Create a brand story, product need, customer journey, branding, tagline, product, product packaging, patterns and project timeline and proposal.
Result:
Whisky Brand that channels the wild heart of adventure and untamed beauty!
Name: COASTAL SPIRITS
Tagline: “Crafted by the tides, Aged by the trail.”
product: Whisky 700ml, 40% ABV, 22 STD.
Brand Story: Whisky—or whiskey, if it's feeling a bit Irish—kicks off its journey as a lively concoction of fermented grain mash. It gathers its personality from a medley of grains like barley, corn, rye, and wheat, each tossing in its own pizzazz. Then, it's time for a nap in wooden casks that look like they were swiped by Captain Jack Sparrow from Davy Jones's locker, charred with the fiery echo of coconut husks!
Branding unity by keeping the colour palette and typography in sync for branding harmony, Picture sea creatures rocking cowgirl hats and boots and add patterns: Sea creatures to match the story.
