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Typeface Creation - New Fémme Ért
Project type
Typeface creation
Date
July 2025
Location
Mackay, Queensland
Brand
Pilates business
Custom
Digital Illustration
Project type
Typeface
Challenge:
To design a typeface for a Pilates company inspired by current female entertainers and the celebrated artist Erté, intended for use in the company's branding.
Solutions:
Collect approved images and illustrate poses, incorporating Erté’s artistic style.
Results:
A new, female-focused font to be used in the Pilates studio and on merchandise.
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